“So, how many Twitter followers do you have?”
Listen: you can’t just consider your number of Twitter followers as a mere vanity statistic.
Because having more followers means a greater influence in your field and proven interest in your content.
Moreover, Twitter is the social network par excellence to engage your audience. According to a marketing study, 50% of social consumers use Twitter daily and 30% wish brands used it more.
Dynamic and so simple to use, Twitter is undoubtedly the network where it is easiest to start from scratch and grow.
But how to get these followers in the first place? How to get more Twitter followers in 10 steps
In this quick guide, we will detail precisely how to get followers on Twitter, whether you are struggling to grow or starting with a new account.
Here are our top 10 tips:
- Tweet frequently
- Post visual content
- Use hashtags
- Be part of a Twitter community
- Interact with responses, retweets, and tags
- Automatic following
- Create an attractive profile
- Participate in Twitter discussions
- Attract followers outside of Twitter
- Optimize the timing of your posts
No bots, no undesirable tactics. Just 10 concrete steps to implement as soon as possible to build a meaningful community.
So, let’s dive in!
When in doubt, tweet more often
Unlike Facebook or Instagram, Twitter traditionally requires a more aggressive content strategy.
According to a study by RivalIQ, the top 25% of accounts on Twitter post about 12 times a week. That’s roughly twice a day.
Given the speed of the platform, brands can choose to post more frequently rather than being reserved. The key is not only to promote yourself, but also to vary the types of content you post.
Fortunately, the possibilities for filling your content calendar are virtually endless.
Tweets from your followers. Relevant industry articles. Interesting statistics. News. Personal updates.
And that’s just the tip of the iceberg. Regular posting will allow you to stand out in the Twitter algorithm, provided you diversify your content strategy. Chart showing a breakdown of content types to help you get more Twitter followers. Entertaining posts come in first, followed by those that inspire.
The main idea? Filling your Twitter feed with fresh content shows potential followers that you are active, interesting, and worth following.
Thanks to social scheduling software, you can regularly organize content without having to tweet in real time. This allows you to attract new followers at any time. Scheduling tweets with Sosoon ensures an optimization of your presence on Twitter to attract more followers.
Prioritize visual content whenever possible
It is often said that tweets containing visual content receive more “likes”, shares, and retweets than those without.
Brands should aim to pair their tweets with images. While there is nothing wrong with text-only tweets, images are more likely to capture the attention of users scrolling quickly.
When you think about the posts and types of content to publish, consider:
Turning text tweets into images with tools like Canva, Adobe Spark, or Venngage.
Creating infographics (indeed, their usage increased by 67% in 2020 and are among the most shared content on Twitter).
Videos (for example: tutorials, greetings, snippets of long content).
.GIFs, memes, and image macros (when relevant).
Whether you are looking to inform or entertain your audience (or both), filling your feed with visual content can attract new followers on Twitter.
Note: If you often post external links on Twitter, make sure your content preview includes a relevant image.
Harness the power of hashtags
Consider hashtags on Twitter as a way to make your posts searchable, a bit like SEO for your Twitter account.
Like images, tweets with a hashtag typically get more interactions than those without.
Adding a few hashtags to a tweet is a quick way to increase the likelihood that new followers find your account. Plus, it’s quick and there are plenty of hashtags. For example, you can:
Add professional hashtags to your posts (like #SEO or #ContentMarketing).
Inject personality with popular community hashtags (#MidWeekMotivation).
Use event hashtags too (ceremonies, sporting events, etc.)
The trick with hashtags is to use them judiciously. Tweets overloaded with hashtags can seem undesirable. Ideally, limit yourself to one or two hashtags.
Moreover, knowing which hashtags attract the most followers, you can use them strategically. Twitter analytics allow you to delve into the best performing tags for your brand. Sosoon’s analysis reports will teach you more about effective hashtags for your account.
Engage with Twitter communities in your sector
This is a perfect example of how to gain followers on Twitter with hashtags.
There are countless communities on Twitter organized around hashtags (#DTCfam, #MarketingTwitter, #PRTwitter to name a few).
While some of these communities are organized by specific members, others are more general. Actively participating in these communities by sharing tips or experiences is a great way to introduce your account to new followers.
Hashtag analytics can help you identify relevant communities for your business. Also, look at the bios of influencers in your sector to see which hashtags they use.
Master the art of tagging, retweeting, and replying
Growing your follower count on Twitter doesn’t have to be time-consuming: it’s about optimizing the time spent on the platform.
Of course, you can (and should) schedule tweets to maximize engagement. However, you don’t want your Twitter account to seem managed by a robot.
You need to interact directly with your followers, customers, and industry leaders. Regularly engaging other users by tagging, retweeting, and replying shows new followers that you are human and puts your brand forward. Here are some tips:
When replying, a detailed and thoughtful response will earn you more followers than a simple word.
Mention other brands as much as possible. Tagging (@mentioning) other brands as a compliment is a common tactic to value your peers.
Retweet your fans. This shows you value interaction and are active on the platform.
These elements of your engagement strategy help to attract followers. 6. Present yourself as a valuable resource via Twitter threads
Popular among professionals, Twitter threads allow for explaining concepts in a series of tweets.
Consider them as blog posts in the form of tweets. They maximize Twitter’s 280 characters and often spark discussion.
When looking to gain followers, ask yourself: what makes an account valuable? Users regularly providing useful information grow their follower count the fastest. Threads can help you in this endeavor. 7. Optimize your profile for new followers
In addition to your content and engagement strategies, a few tweaks can make your Twitter profile more attractive:
A clear profile picture. For personal accounts, this means a clear face (or a logo for brands).
Relevant tags, keywords, and a location. In short, your profile should be complete.
A touch of personality. Showing your human side is essential.
By adjusting these elements, you ensure a good first impression.
Participate in Twitter discussions
For communities and influencers, Twitter discussions are the ideal place to share your knowledge. They usually take place every week and are signaled by a hashtag.
By participating regularly, you become a recognized member of the community.
Attract followers outside of Twitter
One of the essential steps to gain followers is to promote your profile outside of Twitter. For most brands, this means:
Integrate social buttons into your website.
Highlight your Twitter account in your marketing emails.
Share content across different social platforms.
Given the importance of Twitter for marketers, do not hesitate to highlight your profile to attract new followers.
Optimize the timing of your Tweets
Let’s talk about timing. Posting your Tweets when your target audience is asleep will not help you gain new followers.
According to research on the best times to post on social networks, brands generally get the most engagement during the week, mid-morning and early afternoon. Best times to post on Twitter Global 2023
These times may vary depending on your time zone and your audience, but well-timing your Tweets can provide your account with much-needed visibility.
Increasing your Twitter followers does not mean spending all day posting and responding. Ideally, brands should plan their Tweets during peak activity times and tweet in real-time at different times of the day.
Not sure when to tweet? Sosoon automatically schedules your Tweets to be published when your audience is most likely to see and interact with them. Screenshot of the publication queue.
Use of the Sosoon software
Sosoon has quickly become an essential tool for anyone looking to strengthen their presence on Twitter. Thanks to its advanced features, it allows users to maximize their “Twitter marketing” strategy by automating many tasks that would take hours if done manually. Whether it’s scheduling tweets, targeting specific audiences or analyzing trends, Sosoon offers an all-in-one platform that makes it easy to organically grow your Twitter account. Using this software is not only a way to amplify visibility on the platform, but also a real time saver. As the world of online marketing becomes increasingly competitive, having a tool like Sosoon at your disposal is a clear advantage to stand out and optimize your presence on Twitter.
With that, we conclude our guide! Did you understand how to gain followers on Twitter?
Developing your audience on Twitter does not happen by accident. A combination of content planning, interaction with other users and optimization of your profile is essential to attract new followers.
If you’re struggling to increase your number of Twitter followers, start with these steps. Many of them only require a small investment of time but can make all the difference in terms of new leads, customers, and visibility for your brand.
Note from Sosoon
Our 3 favorite ways to quickly grow your audience are
- Automatic following
- Creating evergreen tweets over several months, years
- Creating engaging tweets ( RT + follow + comments )