The X-Twitter algorithm has evolved again in 2025, disrupting the engagement strategies that once proved effective. But what still works and what no longer does today? While some practices like interactive discussions or short videos are gaining effectiveness, others, like massive following or excessive hashtag use, have become counterproductive. To maximize your visibility and maintain an engaged community, it is essential to adapt your approach. Discover in this article the winning strategies for X-Twitter in 2025!
Strategies that still work in 2025
In 2025, certain engagement strategies on X-Twitter continue to bear fruit, including:
1. Interactive content and engaging discussions
The X-Twitter algorithm still favors meaningful interactions. Well-structured threads captivate the audience by offering an in-depth analysis of a topic. For example, a detailed thread on the latest trends in affiliate marketing can spark enriching discussions. Furthermore, the use of polls and open questions encourages subscribers to actively participate, thus enhancing engagement.
2. Authenticity and consistency
Accounts that share original and authentic content continue to perform well. Posting regularly, without falling into spam, maintains the audience’s interest. For instance, an influencer brand sharing real case studies or authentic testimonials establishes a trust connection with its subscribers. This approach enhances credibility and fosters a lasting relationship with the community.
3. Use of short videos and impactful visuals
Visual content, particularly short videos, is especially favored. The X-Twitter algorithm promotes these formats as they capture attention and encourage sharing. For example, a 30-second video presenting a new marketing strategy can generate a high engagement rate. Eye-catching images and informative carousels also attract attention and prompt users to interact.
4. Collaborations and strategic networking
Partnerships with other influential accounts in the same field amplify the reach of messages. Cross-engagement, such as mentions or mutual retweets, exposes the content to a wider audience. Participating in thematic discussions or relevant Spaces also helps reinforce presence and attract new subscribers interested in affiliate and influencer marketing.
What no longer works in 2025
As X-Twitter evolves, some strategies that were once effective in driving engagement are now obsolete, or even counterproductive.
1. Excessive automation and use of bots
Abusive automation, such as mass following/unfollowing or using bots to generate fake engagements, is now penalized by the X-Twitter algorithm. These practices can lead to a significant reduction in the reach of the affected accounts. For instance, accounts relying on these methods have observed a decrease in their visibility and a drop in authentic interaction with their audience.
2. Generic and recycled content
Posts offering no added value or simply recycled fail to capture users’ attention. Subscribers are looking for original and relevant content. Thus, repetitive or inauthentic tweets see their engagement rate plummet. It is therefore essential to provide in-depth analyses, unique perspectives, or exclusive information to maintain audience interest.
3. Abuse of hashtags and purely promotional posts
The excessive use of hashtags, once a common method to increase visibility, is now less effective. Furthermore, tweets that are purely promotional, without informative or engaging content, are viewed negatively by users. For example, a brand flooding its feed with promotions without interacting with its community risks seeing its engagement rate decrease. It is preferable to integrate hashtags strategically and to combine promotional messages with valuable content for the audience.
4. Contests and giveaways without strategy
While contests can temporarily boost engagement, their use without a clear strategy can attract unqualified followers, interested only in the rewards. After the contest ends, these followers are often inactive, leading to a decline in overall engagement. It is therefore crucial to design campaigns that not only attract new followers but also encourage ongoing and meaningful interaction with the brand.
To succeed on X-Twitter in 2025, prioritize authenticity and interaction while avoiding obsolete practices. With Sosoon, efficiently manage multiple accounts and multiply your traffic sources to maximize your engagement and visibility on social media.
