TikTok prioritizes native content to preserve the authenticity and engagement of its community. However, automation can facilitate the management of posts. How can one automate without risking penalties? Discover in this article effective strategies to reconcile automation and compliance with TikTok’s guidelines.
1. Why TikTok prioritizes native content
TikTok, as a platform for sharing short videos, places particular importance on native content, which refers to content created and published directly through its application. This preference is explained by several fundamental reasons.
Authenticity and engagement
TikTok users seek authentic and spontaneous experiences. Videos produced directly on the platform, using its built-in tools, reflect raw creativity and closeness that external content struggles to replicate. This authenticity fosters deeper engagement from the community. For example, ads featuring native creators enhance brand appreciation by 24% and generate 27% higher ad recall.
Using built-in features
TikTok offers a range of creation tools, such as filters, special effects, and a rich music library. Utilizing these features allows creators to produce content that aligns with current trends on the platform. Videos that take advantage of these tools are often highlighted because they demonstrate mastery of TikTok’s codes and community expectations. Ads specifically created for TikTok with creators achieve an engagement rate 83% higher.
Encouraging user retention
By encouraging the creation and consumption of native content, TikTok ensures that users spend more time on the app. This strategy increases user retention and encourages them to return regularly to discover new content. TikTok’s algorithms are designed to promote videos that capture attention, and native content perfectly meets this goal. Native feed TikTok videos should have a duration of 9 to 15 seconds and are displayed in full screen, like Instagram stories.
In summary, TikTok’s prioritization of native content aims to preserve authenticity, encourage the use of its integrated tools, and maximize engagement and loyalty within its community.
2. Automating without being penalized by TikTok’s algorithm
Although TikTok prioritizes native content to preserve the authenticity and engagement of its community, it is possible to automate certain tasks without incurring penalties, provided that the platform’s guidelines are respected.
Use compliant scheduling tools
To schedule your posts while adhering to TikTok’s rules, it is recommended to use tools that comply with the platform’s guidelines. For example, Sosoon allows you to schedule TikTok videos, providing increased flexibility to manage your content calendar. This tool helps you maintain a regular presence without compromising the authenticity of your content.
Maintain content authenticity
Even with the use of scheduling tools, it is essential to keep an authentic approach in your creations. The videos should reflect your identity and be in tune with the current trends of the platform. Using TikTok’s built-in features, such as filters and special effects, helps enhance this authenticity. Additionally, direct engagement with your audience, by responding to comments or participating in challenges, is crucial to maintaining a real connection with your followers.
Respect community guidelines
TikTok has strict guidelines to ensure a positive experience for its users. It is imperative to adhere to these to avoid any sanctions. Avoid practices such as spam, excessive use of bots, or posting inappropriate content. By adopting an ethical approach and prioritizing quality over quantity, you will help build a loyal and engaged community while staying in compliance with the platform’s expectations.
By combining a strategy of authentic content with the judicious use of compliant scheduling tools, you can optimize your presence on TikTok without risking penalties, while maximizing your reach and engagement.
To optimize your presence on TikTok without compromising authenticity, Sosoon offers automation tools that comply with the platform’s guidelines, allowing you to effectively schedule your posts while preserving your audience’s engagement.
