Are you looking to increase traffic to your business without solely relying on paid advertising? Pinterest and TikTok are two powerful yet often underutilized platforms for attracting qualified visitors. While Pinterest acts as a visual search engine, offering a sustainable traffic, TikTok leverages virality to generate a mass influx of visitors in a short amount of time. How can you leverage these two tools to maximize your visibility and boost your conversions? Discover the best strategies in this article!
1. Pinterest: a powerful search engine for sustainable traffic
Pinterest is much more than just a social network: it’s a visual search engine where users come to seek inspiration, ideas, and products. Unlike the ephemeral posts on Instagram or Facebook, pins have a much longer lifespan and continue to generate traffic several months, or even years, after they are published.
1.1 Why is Pinterest an underestimated source of traffic?
- 97% of searches conducted on Pinterest are not related to a specific brand, thus providing a unique opportunity for small businesses.
- Users are in an active discovery mode and ready to take action (purchase, sign up, click to a site).
- Pins are indexed by Google, enhancing a site’s organic SEO.
1.2 The best strategies to generate traffic with Pinterest
- Create engaging visuals: use vertical images (2:3 ratio), with clear texts and contrasting colors to catch the eye.
- Optimize descriptions and titles with relevant keywords to improve SEO on the platform.
- Use strategic boards to organize your content and facilitate visitor navigation.
- Leverage Pinterest Ads to boost your best pins and reach a wider audience.
1.3 Concrete example
An online store specializing in decor generated 30% of its organic traffic solely through Pinterest by optimizing its pins and regularly posting inspiring content.
2. TikTok: the viral tool to instantly boost your visibility
While Pinterest offers sustainable traffic, TikTok allows for rapid and massive influx of visitors thanks to its algorithm favoring virality. With over one billion active users, the platform has become essential for capturing a qualified audience and redirecting them to a website or an offer.
2.1 Why is TikTok a powerful lever for generating traffic?
- The algorithm highlights engaging content, allowing new accounts to achieve quick visibility.
- A high interaction rate: users spend an average of 52 minutes per day on TikTok, increasing the chances of engagement.
- Ability to insert direct links (in the bio or via TikTok Ads) to redirect the audience to a site.
2.2 How to optimize TikTok to attract traffic?
- Create short and impactful content: engaging, dynamic videos tailored to your niche.
- Use effective call-to-actions: encourage clicks on the link in bio or to subscribe for more content.
- Capitalize on trends and popular hashtags to maximize reach.
- Post regularly: at least 3 to 5 videos per week to maintain consistent visibility.
2.3 Concrete example
An entrepreneur doubled his website traffic in less than 30 days by posting educational and engaging videos on TikTok with a clear call-to-action.
Pinterest and TikTok are complementary levers for generating traffic to your business. By combining sustainable strategy and instant virality, you maximize your visibility and conversions. With Sosoon, automate your actions and optimize your growth effectively!
