G managing multiple accounts on social media really as simple as it seems? In reality, it can become quite a challenge, especially if certain common mistakes are not avoided. Whether it’s content planning, adapting to the specifics of each platform, or tracking performance, every detail matters. In this article, we will explore frequently made mistakes and how to avoid them to optimize your social media management. Follow our tips to improve your strategies right now!
Not having a clear strategy for each account
One of the most common mistakes in managing multiple social media accounts is not defining a clear strategy for each account. Each platform has its own particularities and audience, so it is crucial to adapt your approach according to the objectives of each account.
Lack of precise targeting for each account
Having multiple accounts without a well-defined objective can quickly lead to a lack of consistency in your communication. For example, a Twitter account dedicated to company news does not have the same mission as an Instagram account focused on visuals or a LinkedIn account centered on professional content. Each of these accounts must reflect a specific strategy and target a specific audience. According to a study by Sprout Social, 80% of companies that segment their content based on platforms report a higher engagement rate.
By not distinguishing the objectives of each network, you risk disseminating a message that is too general, or even losing your audience’s interest, which expects relevant and tailored content for each platform.
Absence of content planning
Another frequent error is the absence of planning of posts. Without a content calendar, you risk publishing randomly and missing visibility opportunities. Using an automation tool like Sosoon allows you to schedule your posts in advance, ensuring a continuous presence and well-coordinated on all your accounts. A strategic planning helps maintain the consistency of the message, respect key moments in the calendar, and ensure that each account receives tailored content to its specific needs.
Without a solid plan, you are more likely to neglect certain accounts, repeat the same type of content across all platforms, or worse, publish messages that are irrelevant to your audience. This can lead to a decrease in engagement and a loss of trust from your followers.
Ignoring the specifics of each platform
One of the most widespread mistakes when managing multiple social media accounts is not adapting the content to the specific platform. Each social network has its own rules, formats, and audiences, and it is essential to understand these specifics to optimize the impact of your posts.
Content not optimized for each platform
Automation may seem ideal for broadcasting the same message across multiple platforms, but each social network requires a different type of content. For example, on Instagram, visuals must be polished and creative, while on Twitter, messages must be concise, impactful, and tailored to the spirit of “micro-blogging”. LinkedIn, on the other hand, is more focused on professional content and longer articles. Hootsuite reveals that visual posts generate up to 650% more engagement on platforms like Facebook and Instagram compared to text alone. That’s why it’s important to adapt formats and visuals to each social network to maximize their effectiveness.
Automation can help you manage these multiple platforms by scheduling specific content for each one. However, the temptation to share the same message without adapting it to each platform can lead to a loss of effectiveness, as the audience of each network expects particular content.
Neglecting engagement and interaction management
Another frequent mistake is underestimating the importance of engagement on each platform. Although automation is a great way to plan posts, it is crucial not to neglect responses to comments, private messages, or mentions. Each platform has its own rhythm regarding interaction, and a quick response can strengthen your relationship with your audience. According to Sprout Social, 63% of consumers expect a response within an hour, and companies that respond quickly see their loyalty rate increase by 40%.
Tools like Sosoon can be used to automate responses to common messages while allowing for manual management for more specific requests. This ensures that your engagement remains responsive and personalized, even when it is automated. However, it is important to find a balance: automation should not replace human interactions, especially in situations where a personalized response is necessary to maintain trust.
Not tracking performance and adjusting strategies
Managing multiple social media accounts is not just about posting content. Another crucial aspect of this management is the tracking of performance and the adjustment of strategies based on results. Neglecting this step can lead to stagnation in engagement and sales, thereby reducing the impact of your automation efforts.
Lack of results analysis
Automation helps you save time by scheduling posts, but it must be coupled with constant tracking of key performance indicators (KPIs). Tracking metrics such as engagement rate, post reach, or conversion rate is essential to understand if your strategies are working. According to HubSpot, 55% of marketers who actively measure their social media results achieve significantly better results than those who do not. Without performance tracking, you might continue to post without knowing whether your content is actually achieving the set goals.
Using tools like Google Analytics, Facebook Insights, or automation tools like Sosoon allows you to obtain detailed reports on the effectiveness of each post. These tools help you better understand your audience, identify which types of content generate the most engagement, and adjust your strategies to maximize your results.
Not adjusting strategy based on results
Social networks are constantly evolving, just like user behaviors. That’s why it’s important to regularly readjust your strategy based on the collected data. For example, if you notice that a type of content (such as videos or stories) generates more engagement than others (like static images or long articles), you can steer your content strategy more in that direction. The tool Sosoon allows you to track these indicators in real time and adapt your posts automatically according to audience feedback.
It is also essential to test new ideas and diversify your approaches. For instance, you could experiment with sponsored posts, interactive contests, or collaborations with influencers. Automation allows you to conduct these tests without wasting time, and the data collected will help you understand what works best for your community.
Automation can greatly enhance social media management, but constant tracking and adjustment of strategies are essential for success.
